In this insightful interview, Executive Director of CAPPA, Akinbode Oluwafemi shares how the tobacco industry has tried for years to bribe, threaten, and intimidate him because of his work defending public health. He explains that companies like British American Tobacco and Philip Morris are now using new tactics — from social media influencers to false “harm reduction” claims — to target young people and weaken tobacco laws in Africa. He calls for stronger protection for advocates, tighter enforcement of the WHO FCTC Article 5.3, and a united African effort to stop industry interference once and for all.