Nigeria’s film industry, known as Nollywood, has been the world’s second-largest producer of films, behind India’s Bollywood. Around 2,000 films are made each year, and it employs an estimated one million people. It is the reach of Nigeria’s creativity through its films as well as its power to influence youths that triggered a campaign by the Corporate Accountability and Public Participation Africa (CAPPA) calling for the removal of the harmful glamorization of smoking and tobacco use in films.
With the movement #SmokeFreeNollywood, CAPPA is calling for a complete ban of tobacco use in films and across the Nigerian entertainment industry, including music and television. For CAPPA, the first step is to enforce the two existing laws that already prohibit the use, promotion or sponsorship of tobacco in films. CAPPA also wants the change to come from within the industry. They are asking actors, directors, musicians and producers to learn about the harm they may be encouraging and to take a stand against the use of tobacco in their storytelling.