Unending Drama About So-called Safe Alternatives To Cigarettes

The controversy surrounding Heated Tobacco Products (HTPs) have escalated, no thanks to tobacco industry attempts to practically buy acceptable public perception for its so-called less harmful alternatives to cigarettes.

The July 7, 2020 statement by the World Health Organisation (WHO) emphasizing that reducing exposure to harmful chemicals in HTPs does not make them harmless or reduce risk to human health, has done little to douse the flurry of media pieces linked to tobacco companies, especially Philip Morris International (PMI) and the safety of its IQOS product.

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